Make sure you share in the wealth … you contribute to it !!
Thursday, January 22nd, 2009Every day, you come into contact with companies that are creating wealth for their shareholders. Are you getting your share?
Think about the last time you did your grocery shopping or filled the car up with fuel. You probably went to Stockland Shopping Centre - Rockhampton .. oops … Shopping Fair … the name its always going to be to most Rocky locals …. (Stockland Group) and filled a shopping trolley at the supermarket (Woolworths). Perhaps you bought some toothpaste, cleaning products, deodorant (Colgate-Palmolive), some softdrink and jam (Coca Cola-Amatil).
At the checkout, you probably flicked through some magazines (News Corp, Publishing & Broadcasting) and ended up buying a “Worst/Best Dressed” against your better judgement. Then you used your credit card (NAB, ANZ, CBA) to pay for it all.
On the way home you stopped off at an electrical store (Harvey Norman) and looked at a new fridge. Finally, you picked up a user friendly bottle of red (Lion Nathan) and then headed home for a quiet night in front of the telly (Seven).
From my own recent shopping expedition I personally gained some reassurance that life will go on … and while life keeps moving along, companies will be required to be in business and visible in many ways to you and I, the Mums and Dads of our community.
Why you need to invest in Shares:
- Share in Wealth. Over the long term, quality companies create wealth for their shareholders. If you’re not investing in companies whose products you use every day, you’re just not getting your share.
- Generate Tax Effective Income. Through dividend imputation, investing in shares offers tax advantages you just can’t get from any other investments.
- Achieve your financial goals. Share prices can be volatile, but investing in less volatile investments - like cash and term deposits - could mean putting your long term financial goals at risk.
Risk. Theres always risk in anything we do. Are shares safer than cash? In the short term definitely not … over the longer term, the are many arguements that can be made to support the statement.
Stockmarket Crash! Global Recovery! Asian Crisis! Bull Market! Credit Crunch! The media loves to run with these headlines and fear inspiring other ones (think end of the world as we know it … worst drop since great depression etc). But all they’re really saying is that sharemarket are volatile in the short term … nothing new there!!
However, the story is very different if you take a longer term view. In fact, over the longer term, investing in shares might actually be safer than having your money in the bank. It all depends on just how you look at risk. Visit our the Understanding Series of documents on our website and click on the Understanding Investment Concepts link. With some investments like shares, a major concern is that your investment could subtantially fall in value in the short term (as has happened in the last year). With others. like cash, the lesser known risk is that your investment might not earn enough or grow enough in value over the long term. This potentially means you are putting at risk the achievement of your long term financial goals. Which way do you look at Risk?
Where to from here?
- Contact us
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Believe it or not, sudden wealth can create a huge headache. So before you collect the pot of gold from the end of the rainbow or win the lottery, read this …